Hyndia is a 6 member Indonesian boys' band at the beginning of a musical career, with members dressing like Justin Bieber and addressing a teenager audience. You must have a warm smile for these boys, when you watch them, because two of them seem exceptionally young.
Hyndia does covers. They play Coldplay and the Cure and local hits within the same concert. So, they have a long way to go before finding their own voice. But they clearly show courage on stage. You will find several videos of their live performances on YouTube, and each video has a couple hundred likes. These are amateur videos. You cannot get a right impression of their music, but the boys certainly act like dedicated entertainers and the not so broad audience is truly enthusiastic.
If nothing seems exceptional about these boys so far, think of their location: Indonesia. This explains for their eclectic tastes. One has to think of Indonesia in terms of musical geography, first: it is equally distanced from two very interesting musical nations: India and Australia. Bordering Singapore perpetuates the Japanese fascination with Karaoke.
Both Indian and Australian musical industries have developed unique and much appreciated musical styles that are heavily based on eclectic sources. Yet, the best model these boys could emulate for success is that of Indian and Pakistani musicians. These perform in countries where much of the potential audience is Muslim, and Indonesia is the largest Muslim community in the world.
India and related Pakistan are undoubtedly great homes of world music. Enthusiastic and appreciated Elvis imitators, Led Zeppelin continuators and Indie bands mixing Western sounds from all times with fragments of Indian classical or Sufi music are not at all unusual there. Very elaborate cross-culture East-West TV projects like "The Dewarists" (India/ USA) or "Pakistani Coke Studio" (MTV) now promote artists coming from that area who show no interest for boundaries of geography, nationality religion, time or musical style, to global success.
Nevertheless, most of these artists already have steady audiences at home. They are active researchers, forging their own, unique musical styles, where they incorporate every rhythm and melody they ever met and liked. Moreover, besides individual talent, which is obvious, they share an extra piece of luck: a home with a very strong musical industry. Young bands like Hyndia from Indonesia will have to work many times harder, if they are to make their unique voice known to the world someday.
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